Graphic headings can be used a few different ways, depending on what your landing page is for. Highlight your values, specific program areas, or results.
Keep body text to about 30 words. They can be shorter, but try to be somewhat balanced across all four. It creates a clean appearance with good spacing.
For anything you want to highlight here, understand what your users know now, and what activity or impression you want from them after they see it.
In addition to your goal, find out your users’ goals. What do they want to know or do that supports your mission? Use these headings to show those.