Hero callout: Call attention to a current priority
Support the callout with some short explanatory text. You don't need more than a couple of sentences.Learn about what we do
Graphic headings can vary.
Graphic headings can be used a few different ways, depending on what your landing page is for. Highlight your values, specific program areas, or results.
Stick to 6 or fewer words.
Keep body text to about 30. They can be shorter, but try to be somewhat balanced across all four. It creates a clean appearance with good spacing.
Never highlight anything without a goal.
For anything you want to highlight here, understand what your users know now, and what activity or impression you want from them after they see it.
Could also have 2 or 6.
In addition to your goal, find out your users’ goals. What do they want to know or do that supports your mission? Use these headings to show those.
Everything up to this point should help people understand your agency or project: who you are, your goal or mission, and how you approach it. Use this section to encourage them to act. Describe why they should get in touch here, and use an active verb on the button below. “Get in touch,” “Learn more,” and so on.Call to action